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Is it a good professional business practice to use email stationery? Reverse the question: Is it good professional business practice to send out unbranded communications? Of course not. Branding is one of the cornerstones of any businesses' success, and is increasingly important in an environment where traditional advertising is less effective. The number of important branding opportunities missed by failure to use high quality business email stationery (or well branded email signatures) is unfathomable. Of course, the email stationery you use must be designed by professional graphic artists and coded by software engineers who understand the many nuances of email. |